ALL EYES ON TOPCON AT TRADE EVENT

Client

Topcon

Services

Content, Social Media, Media Relations

Department

B2B

Commanding attention at the world’s largest construction fair

Taking place once every three years, Bauma is the most hotly anticipated event in the construction calendar globally. After a period of no physical events, construction technology provider Topcon wanted its return to Bauma to be bigger and better than ever before. Tangerine was tasked with getting the brand noticed against a very competitive landscape.

The activity

Following weeks of preparation behind the scenes, the Tangerine team jetted off to Munich to provide on-stand support for the duration of the exhibition. As well as securing 19 media interviews, live reporting the event on social media, empowering Topcon colleagues to do the same, and recording podcast episodes, we also brought a crew to film the whole thing – with the resulting videos bringing the event to life for online audiences and positioning Topcon as a true expert in its field.

The coverage rolled in, with company profiles in top targets International Construction and World Highways; our social strategy generated 700 times more engagements than competitors; and content captured will continue to fuel Topcon’s thought leadership pipeline for months to come.