The Other Side of the WFH Story
Client
Peldon Rose
Services
Media relations
Department
Client
Services
Department
At various stages of the COVID-19 pandemic, many were quick to say the office as we knew it was finished. Peldon Rose, as it happens, completely agreed. They came to us wanting to represent the other side of the working from home coin, describing reimagined workplaces that inspire and motivate teams in safety and, when needed, social distancing.
Working closely with Peldon Rose CEO Jitesh Patel, we knew there was an opportunity to bring this discussion to mainstream media. Together we honed our pitch, using Jitesh’s expertise to craft a narrative around the business impact of large scale working from home, and what the office of the future might look like.
A few days later, Jitesh appeared on Sky News as Ian King’s guest to an audience of 12.6 million, generating subsequent covering in mainstream and industry press print and online publications including The Sun, The Metro, Mix Magazine, Inex, Work in Mind and Tomorrows FM.
We love it when a plan comes together…