LEVERAGING AN INTERNATIONAL EVENT FOR COMMS

Client

Topcon

Services

Strategy, Media, Social

Department

B2B

The brief

Topcon wanted to broaden its reach, showing its technology and services in Europe (specifically France) and beyond. We travelled with Topcon to Intermat, one of the biggest international construction and infrastructure shows worldwide, to position them as the brand to provide digital solutions for construction issues.

The creative

Intermat provided a perfect platform to showcase Topcon’s automated and digitised offering, demonstrating expertise and innovation in the field with key speakers sharing insight throughout. The brand’s interactive stand was a hive of activity and acted as the perfect setting for media and peers to be introduced to Topcon.

Our team on the ground engaged with international media, such as World Highways and Construction International, created live content from the event including blogs, video snippets and social content, sharing Topcon’s key role in the global construction conversation.