LAUNCHING A BEER MADE FOR THE TRADE

Client

Hep20

Services

Content, Social, Branding, Campaign

Department

B2B

Launching an exclusive beer for tradesmen

Hep2O wanted to build an emotional connection with its audience, encouraging plumbers to reconsider the brand and further differentiating Hep2O from its competitors.

The creative

Partnering with Tiny Rebel, we launched Hop2O, an exclusive beer for the plumbing trade. Central in this was the creation of a distinct brand identity that used recognised craft beer tropes, while subtly highlighting key Hep2O brand messages.

We launched Hop2O as a brand in its own right, leveraging the influencer relationships we had already forged for Hep2O to build anticipation for the launch through vox-pop testimonials and independent reviews. The big reveal took place at Installer 2019, a key industry event, with bottles being handed out to attendees throughout and all Hop2O activity being filmed and promoted on the Hep2O Facebook channel.