NEWSJACKING A CONVERSATION ON WATER - SAVING

Client

Ideal standard

Services

Media Relations

Department

B2B

Inserting Ideal Standard into a hot topic in perfect time

August 2022 saw UK drought fears reach a record high, with conversations around the topic growing. Saving and conserving water was crucial, and bathrooms were the obvious focal point. As one of the world’s biggest bathroom manufacturers, Ideal Standard were uniquely placed to provide advice and key insights on how we could cut back on water consumption.

Working closely with Ideal Standard senior designer, Yiota Toumba, who provided expert insight around water-saving technology that homeowners could install and utilise, we secured exclusive coverage with the Press Association at just the right time. This generated over 210 pieces of coverage for Ideal Standard, across national, lifestyle and mainstream press.