DRIVING EMPLOYEE ENGAGEMENT WITH BUSINESS TRANSFORMATION  

Client

Wythenshawe Community Housing Group

Services

Strategy development

Department

B2B

Wythenshawe Community Housing Group (WCHG) was going through an exciting period of transformation.

A new Executive Team had identified a series of challenges and opportunities and, from this, had set out a clear vision and direction for the future.

To move the agenda forward, WCHG needed to win over the hearts and minds of all WCHG colleagues. It needed to get them to buy into and be part of the transformation. And it needed to do this with every single member of the team, across an incredibly broad workforce.

The creative

We were acutely aware there can be pitfalls that many organisations fall into when it comes to change, including not making it relevant to everyone and leaving certain people or groups behind.

Working closely with WCHG's Business Transformation team and senior leadership, we utilised existing and conducted new research with employees across the business to understand what the organisation meant to them, what they saw as its purpose (today and tomorrow), and their hopes and fears related to business change.

Based on the insights, we translated the sentiment of the corporate plan into an exciting and inclusive transformation platform – with impactful verbal and visual identity. Our strategy centred around one word - “with”. It’s small, but it has a lot of power. And a lot of meaning that was very relevant for WCHG. Collaboration. Unity. Teamwork. Taking on a journey together.

But our creative platform also needed to be undeniably Wythenshawe. So, our strategy didn’t focus on saying “with”. Instead, we created a narrative that invited employees to...

Change Wyth WCHG

With the new platform established, Tangerine then delivered a brand book (featuring brand strategy, pillars, traits, look and feel elements and tone of voice) and a suite of assets to the Business Transformation team to enable it to embed and cascade this across the business. To ensure the team could continue to engage the workforce in driving change forward after our role was complete, we provided comprehensive guidelines and training.

CLIENT TESTIMONIAL

“The brand book reads well and we look forward to implementing it. I have passed on to our Business Transformation Team members and also our communications manager for input and to help shape the messaging in the coming weeks. I really enjoyed working with Tangerine on this.”

Paul Roberts, Assistant Director of Transformation, WCHG