THE ITALIAN JOB: CAPTURING CONSTRUCTION TRAINING IN ACTION
Client
Topcon
Services
Video Production, Creative, Social Media, Strategy
Department
B2B
One of the biggest challenges in the global construction and agriculture sectors today is a lack of skilled workers.
Topcon knows this, which is why they opened a huge new training centre in Italy to equip customers, partners and staff with the skills they need to use the latest technologies and drive these industries forward.
Diggers, tech and the Italian sunshine? We knew we needed to take our crew and show off this impressive facility and Topcon’s experts in all their glory.
Topcon Positioning Group designs and manufactures precision measurement and workflow technologies for the global construction, geospatial and agriculture markets.
In short, they digitalise these industries to make work more accurate, efficient and profitable. But for people to get the most out of the technology, training is paramount.
After years in the making, Topcon opened the Topcon Training Center in Concordia, Italy – a 500,000 sqm facility used for training, product demonstrations, customer events and seminars, as well as internal research and development. Joining centres in California and Japan, the Italian site offers the most comprehensive experience of all, covering geopositioning, machine control, road construction, building construction and agriculture.
The opening of the centre presented the perfect opportunity to promote Topcon’s training offer to customers and prospects across the continent.
So, fuelled by pasta from the local trattoria, we got to work capturing footage of the centre in action – from demonstrations of automated excavators and building construction equipment, to classroom sessions and interviews with key stakeholders.
We managed the full process from concept to completion, including pre-production, shoot, storyboarding, editing and project management. The resulting suite of videos truly showcase the breadth of services at the centre and Topcon’s commitment to upskilling the industry.
Editing the footage into a variety of social-first assets, each telling their own story, we created a comprehensive distribution strategy spanning six months. This involved targeting the videos at decision makers across Europe via Topcon’s global LinkedIn, creating a toolkit for local country teams to ensure coordinated activation, and supporting individual Topcon advocates to share with their networks. Meanwhile, Topcon is left with a bank of quality evergreen content it will use to advertise the centre for years to come.
1.9m
impressions
718,000
video views
3,000
engagements
