Jools Holland releases a song to raise awareness of hearing loss

Client

Specsavers

Services

Social media, Content, Strategy

Department

Consumer

SPECSAVERS. Playing for one night only, with their debut single: Lost & Found

We launched across social, with the help of Jools and a Specsavers audiologist to highlight the importance of looking after your hearing. The track was an instant hit – turning followers into fans – and reminding the nation that, whatever sounds you’ve lost, Specsavers can help find them again.

Specsavers is known for eyecare and affordable glasses – the clue is in the name. So how do we remind people that they’re expert audiologists that can take care of your ears too?

…Team up with the UK’s biggest boogie woogie blues legend, Jools Holland, to release Specsavers’ very own song? Well, that’s one way to do it.

To highlight that everyone experiences hearing loss differently, we asked the nation about the sounds they had lost – or found again, since having hearing aids fitted. We then used the top 50 responses to create Specsavers’ debut single, Lost & Found. Through this unique, art-meets-science concept, we were able to educate its target audience (adults aged 50+) about the individual nuances of hearing loss and position Specsavers as experts in audiology.