Fresh!

Tangerine’s group managing director, Sandy Lindsay, has been shortlisted for ‘Marketing Personality of the Year’ in this year’s MiAwards.

Brand new for this year, the category will give people the chance to vote for the nominee they think deserves the title, from the creative, design, advertising, digital and PR sectors.

The MiAwards reward and celebrate those thriving in the marketing industry. They’re run by the MiNetwork, which is the training and networking arm of The Drum magazine.

To show Sandy your support, go to www.miawards.me/publicvote/marketing-personality-of-the-year and vote for her to win ‘Marketing Personality of the Year’.

Results will be announced on Thursday 18th November, at the Ramada Jarvis in Manchester.

Tangerine has been ranked second hottest PR agency in the annual North West Insider PR league table. The agency pulled in 39 votes in the region’s ‘heat’ poll as voted by its peers. Based on who they feel is doing the finest work at the moment, the league allows each agency principal to have one vote each.

Says Sandy Lindsay, group MD: “The ‘heat’ poll is the best one to win, so to be voted in the top two by our peers in the North West means the team’s hard work is being recognised by those in the industry who are at the top of their game.”

Juice Digital has officially launched No Fear Extreme Energy social media campaign this week following the new energy drink’s inaugural appearance at one of the UK’s largest free concerts, Party in the Park in Leeds on Sunday 25th July.

Drinknofear.co.uk, which was developed by Underground Creative, now showcases videos, photos, message boards, blogs and events & product news. The site has already been flooded with visitors wanting to see themselves and a host of celebrities, including Dizzee Rascal and The Saturdays armed with the new drink which comes in the UK’s first re-sealable drinks can, on the No Fear Extreme Energy photo gallery.

The exciting campaign, which is targeting predominantly males aged 16 to 24 has also gone live on a range of social media channels.

Website: Drinknofear.co.uk
Twitter: @drinknofear
Facebook: facebook.com/pages/No-Fear-Extreme-Energy/126860784018973

Manchester digital marketing agency theEword has joined forces with social media marketing agency Juice Digital to offer a free introduction to social media, in Social Media. Sorted.

The event takes place from 6pm till 8pm on Wednesday 28 July 2010 in thestudio at The Hive on Lever Street, Manchester. Entry is free but tickets must be booked beforehand at http://theeword.co.uk/twitter-event.php.

Social Media. Sorted will feature talks from four of Manchester’s leading social media experts:

• Is Manchester the social media capital of Europe? by Steve Downes, managing director of Juice Digital
• How Manchester uses Twitter by Al Mackin, managing director of theEword
• How to avoid legal problems in social media by Mel McGuirk, media partner at Manchester law firm Pannone
• Why is Manchester the greatest city in the world? by Nick Massey, chief executive of charity Forever Manchester

Juice Digital’s MD Steve Downes, comments: “This is a great opportunity to find out more about the Manchester social media marketing and SEO scene. We’ve got some great speakers, talking about some topical issues and explaining in a straight-forward, no nonsense way how social media marketing can help your business.”

To celebrate the launch of Social Media. Sorted, theEword will share an updated version of the Manchester Twitter Report. This landmark paper now identifies which of Greater Manchester’s sports teams and serving politicians have the best official Twitter accounts.

Al Mackin, managing director of theEword, said: “Social Media. Sorted is a unique opportunity to discover how social media marketing can deliver incredible results. We are thrilled that Manchester’s leading social media experts have agreed to share their knowledge about this exciting medium. In the Manchester Twitter Report, Manchester City are worthy champions but the lack of an official Manchester United account shows even world-famous brands can miss an open goal.”

Specialist Manchester-based estate agency chain homes4u has appointed Tangerine PR to run its ongoing public relations campaign aimed at the company’s three main audiences; investors, young professionals and students.

This is the second time homes4u has worked with Tangerine PR following a three year campaign from 2003 to 2006.

Managing director and owner of homes4u Carolyn Mellor said: “It’s great to be back working with Tangerine PR. Despite the recession hitting the property market hard, business is great and we’ve lots of exciting news to share with the Manchester community as we celebrate our 20th Anniversary, so we wanted to get our PR back on track as quickly as possible. We did some great work with Tangerine PR a few years ago and they know us well so we got straight back in touch.

“Investors are a particularly key audience for us and the work Tangerine PR will be doing will help us demonstrate the excellent reputation we’re developing in this area, alongside our more general experience with young professionals and students which we’re already well known for.”

Director of Tangerine Sarah Halton said: “We always had lots of fun working with Carolyn and the team at homes4u, including whizzing around Oxford Road in a motorized four poster bed! homes4u has always been an innovative business which provides us with great scope for PR and we’re really excited to be back working with them.”

Following on from the superb work of Tangerine’s Built Environment team for Spectus Systems (leading manufacturer of PVC-U window and door systems), the Tangerine Group (including Tangerine PR and Juice Digital) has won an account which utilises its three other teams.

With over fifteen years experience in buying and selling businesses nationwide, the My House Group is a specialist within the field of business turnaround. Having rescued brands such as Weatherseal, Zenith Staybrite, Spectus and Penicuik to name but a few, My House offers specialist advice, support and a proven track record of making businesses and entrepreneurs successful.

Tangerine’s Corporate Communications team and Juice Digital have been commissioned to jointly raise the profile of the My House Group as an entity, off and online, targeting financial institutions and potential MDs and Directors to head up the various existing and future businesses within its portfolio. They will also raise the profile of the group’s MD, Ian Blackhurst, who started the company directly from university and is also a shareholder in Sale Sharks.

Tangerine’s Consumer team has also been appointed to relaunch one of the B2C brands within the My House portfolio – Penicuik Home Improvements. Based in Edinburgh, Penicuik is one of Scotland’s leading home improvement companies, offering double glazing, conservatories, doors, roofline products and kitchens. Rescued by the My House Group, Penicuik is going from strength to strength and is keen to raise its profile once more in the Scottish market.

“We have been very impressed with the impact that the work Tangerine has done with Spectus has had on the growth and profitability of that business,” said Ian Blackhurst, MD and founder of My House Group. “And we’re keen to see if they can replicate this success with other areas of our group.

“Until now the My House Group has been quietly getting on with business but we now feel it’s time to raise our heads above the parapet and encourage top individuals out there to speak to us.”

Sandy Lindsay, group MD of Tangerine, commented: “This is a real tribute to the work of our Built Environment team, which has been working with Spectus for just under 12 months and achieving superb results. Ian is a great character and we have some exciting plans for his own profile, as well as that of the whole group.”

Juice Digital is the chosen UK agency of the world’s number one car care brand, Turtle Wax, and is set to handle its UK social media account. The decision means that Turtle Wax’s first ever social media presence in Europe will be launched and managed by the Manchester based agency.

Juice Digital, whose parent company Tangerine PR already handles the offline PR for Turtle Wax, will launch the brand across a combination of platforms, including Facebook, Twitter and YouTube.

Commenting on the prestigious account, Steve Downes, managing director at Juice Digital, said: “Turtle Wax is such an iconic brand; I can remember polishing my first car – a Mini Traveller – with it! The potential for social media engagement is huge; people love talking about their cars.”

Andrew Freeman, european marketing director, Turtle Wax Europe, stated: “Engaging with your brand’s existing and potential consumer base is vital. Social media provides the immediacy and transparency expected by the modern consumer. Selecting the experts at Juice Digital was an easy and natural choice. Turtle Wax as a brand is embracing new opportunities to grow and the relationship with Juice Digital will undoubtedly bring benefits for both parties.”

Social media is already a priority for many top global brands, but Turtle Wax is a relative first mover in the car care industry. They join a number of other high profile clients on the Juice Digital roster, as the social media agency continues to go from strength to strength.

Juice Digital and Tangerine PR came out on top in a competitive pitch against another leading Manchester agency, proving they had exactly what it took to win the edgy No Fear Extreme Energy drink account, which will see all traditional and social media avenues explored.

The duo presented a fearless campaign for the multi-million pound extreme sportswear brand’s revolutionary new energy drink. The unique product is available in the UK’s first ever re-sealable drinks can, and is manufactured by Tangerine PR’s current client, Aimia Foods.

Juice Digital will take lead on the account with an exciting digital campaign targeted at males aged 16 to 24 via online and social media networks. Tangerine PR’s experienced consumer team will add support with ongoing press office activity and event management.

Neal Haworth, category marketing manager at Aimia Foods, explained: “No Fear Extreme Energy is a huge brand for the company, therefore we needed to make sure we worked with the best in the business on such a high profile product. Juice and Tangerine demonstrated a wealth of knowledge in the market and media. This, combined with some ‘out of the box’ creative ideas, is guaranteed to make No Fear Extreme Energy stand out from the crowd in the very competitive energy drinks market.”

Steve Downes, managing director of Juice Digital, commented: “No Fear is already a strong iconic brand, and we have a real opportunity to make some serious noise with our creative and exciting campaign for this unique product.”

For the first year, Tangerine PR has been included in the International Holmes Report Card.

The Holmes Group is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals.

The world renowned report provides credible, independent profiles for leading public relations consultancies in North America, EMEA (Europe, the Middle East and Africa), and Asia-Pacific.

Tangerine PR was selected for inclusion by the editor, Paul Holmes, who believes the agency is good enough to be recommended to readers.
Sandy Lindsay, group MD, explained: “When Tangerine PR was set up I was determined to prove that a PR company could be both profitable and ethical. Eight years on, with a 30 strong team, we are continuing to work by our initial objective, and believe our honesty, courtesy and respect policy has got us the international recognition within the report that we deserve.”

Tangerine PR was one of only two organisations in the North West to be recommended alongside over 400 other public relations consultancies across the world.

Despite one of the toughest business years in market records, the Tangerine Group (including Tangerine PR and Juice Digital) has announced profit levels at 23% for FY 2009/10, ended February (increased from 20% in 2008/09) along with stable turnover. And FY2010/11 is also off to a flying start with annualised additional revenue in March and April alone at more than £200,000.

The consultancy had a busy year, acquiring specialist social media marketing agency – Juice Digital – in November and growing from 22 to 30 people over the course of the year.

Almost perfect client retention and impressive organic growth, matched by new business wins including Manchester United Soccer Schools, Soreen, Quinn and InterfaceFLOR, kept the consultancy growing and profitable and enabled it to keep promoting and rewarding staff, including paying annual bonuses this month.

To support the above growth, Tangerine restructured the PR business into three teams: trade, corporate and consumer and appointed ‘heads of’ for each team (finalising this last week with the announcement of the appointment of creative director, Nigel Hughes, to head up the award-winning consumer team).

“We decided right back when people were discussing a recession that it wasn’t going to change the way we operated,” explained group MD, Sandy Lindsay. “We’ve continued to develop and reward our staff and treat them and our clients with honesty, courtesy and respect. And we’ve continued to be careful about the types of business we take on – ensuring new business fits within our sectors of specialism and can be delivered with pride and profit.

“To have continued making promotions, pay-rises and a bonus in this financial year is something we’re very proud of – our team is very committed to Tangerine and it’s important that we reward this dedication accordingly, rather than using the recession as an excuse to keep money in the bank.

“2010 is looking extremely exciting, with some superb wins already in the forecast, Juice Digital growing exponentially and our recently gained IIP Silver status award testament to our commitment to continuing with our team’s development.”